Marketing & Branding
Helping companies of all sizes write for impact, reach new audiences, and create visually captivating brands. Whether it’s your organic socials, website, newsletter, or a complete brand overhaul, my years of experience in marketing and branding will help you step up your content game to go brand awareness all the way to brand loyalty.
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Copywriting, newsletter marketing, and comms
As a copywriter, I’ve worked across multiple channels, including newsletters, social, and client communications.
As Ei’s content producer, I’ve written and designed our weekly newsletter Wednesday Words to our ~7,000 loyal readers. I also write and manage From the Desk, our bi-monthly invite-only newsletter to clients and corporate leaders. At both Experience Lab and TestingMom, I managed teams of writers and led SEO efforts for our sites.
My experience as a social copywriter comes from my work as a social manager at nearly all my organizations. As a brand associate at Proudamore, I worked closely with the founder to create engaging social copy for both the agency and our clients. At Finding Founders, I led our design and social team, writing and approving social copy for the growing podcast.
I’ve also managed communications, both internally and externally. Whether it’s team-wide or to clients, I’m an effective written communicator.
A pretty picture!
Social creative, branding, and website design.
I have experience creating engaging and cohesive visual branding for multiple companies, with work including social media, website design, sales collateral, and product design.
At Ei, I led major brand refreshes and redesigns that included overhauls of our websites on Craft and WordPress, as well as managing social design for both the Ei and Experience Lab social channels. I also co-led a product redesign of all of our workshop decks, helping to create and implement brand guidelines that were both visually engaging and efficient for non-designers to use in future product design.
As the design lead at podcast Finding Founders, I managed a team of designers and copywriters to create social content, using the brand guidelines and logo that I created for collateral across Instagram, LinkedIn, Twitter, and Facebook.
I also created the social design guidelines for TestingMom.com, and designed the website for my boutique production company, Coverage Gang Productions. At Civilla, I served as a designer, helping to create iconography, illustrations, and design templates.